Download Consumer Culture and Postmodernism (Published in association by Mike Featherstone PDF

By Mike Featherstone

For the final variation, Prof. Featherstone further a brand new preface and a brand new final bankruptcy. those new additions are relatively powerful and make the ebook up-to-date for present debates. One won't locate fancy theoretical ideas to target however the writer emphatically issues out a sociological figuring out of postmodernism. In that feel, it really works. The reader is recommended to contemplate the sociological validity of postmodern theories. given that many of the chapters have been written at the very least 15 years in the past, the literature seems previous however the dialogue remains to be modern and as i stated initially the writer informs us concerning the fresh literature at the box in his additions for the final edition...

Show description

Read or Download Consumer Culture and Postmodernism (Published in association with Theory, Culture & Society) PDF

Similar marketing & sales books

Global Public Relations: Spanning Borders, Spanning Cultures

This article offers a established and sensible framework for realizing the complexities of up to date public family. it truly is an academic publication that publications the reader in the course of the demanding situations of conversation and challenge fixing throughout a number of corporations and cross-cultural settings. Written in an easy, energetic kind, the booklet covers:В  foundational theories, and elements that form the self-discipline verbal exchange throughout cultures tendencies affecting the general public relatives occupation during the international.

Public relations in Britain: a history of professional practice in the twentieth century

During this e-book the writer asks an enormous query: how did public kin boost in Britain and why? The query is responded via a vast ranging narrative which hyperlinks the evolution of British public kin within the early 20th century to key political, fiscal, social, and technological advancements.

Practice of public relations

For classes in public family.   Prepares Readers for Public family paintings with an Emphasis on Ethics and modern, Real-world functions that includes an intensely useful strategy that favors reasoning, justification, and functions that paintings, The perform of Public family members prepares readers for modern public relatives paintings within the altering panorama of the twenty first century.

Additional info for Consumer Culture and Postmodernism (Published in association with Theory, Culture & Society)

Sample text

Adorno, for example, speaks of how, once the dominance of exchange-value has managed to obliterate the memory of the original use-value of goods, the commodity becomes free to take up a secondary or ersatz use-value (Rose, l978: 25). Commodities hence become free to take on a wide range of cultural associations and illusions. Advertising in particular is able to exploit this and attach images of romance, exotica, desire, beauty, fulfilment, communality, scientific progress and the good life to mundane consumer goods such as soap, washing machines, motor cars and alcoholic drinks.

These processes point to changes within the broader cultural sphere which are worthy of investigation in their own right; processes which, it can be argued, the concept of postmodernism has served to sensitize us to. The concept of postmodernism is not, however, merely an empty sign which can be manipulated by artists, intellectuals and academics as part of the power struggles and interdependencies within their particular fields. Part of its appeal is that it speaks to the above changes and also purports to illuminate changes in the day-to-day experiences and cultural practices of broader groups in society.

Such audiences and publics may eventually adopt postmodern practices and become attuned to postmodern experiences under the guidance of pedagogues produced by cultural intermediaries and paraintellectuals. Such ‘feedback’ could lead to postmodernism becoming translated into reality. To summarize, there is, as yet, no agreed meaning to the term ‘postmodern’ – its derivatives, the family of terms which include postmodernity, postmodernité, postmodernization and postmodernism are often used in confusing and interchangeable ways.

Download PDF sample

Rated 4.91 of 5 – based on 44 votes