Download Can We Do That?! Outrageous PR Stunts That Work--And Why by Peter Shankman PDF

By Peter Shankman

This enjoyable and pleasant ebook appears at real-life PR stunts that would blow your brain and encourage you to boost leading edge and inventive how you can get your organization spotted. PR guru Peter Shankman chronicles the main ridiculous, outrageous, and doubtless loopy PR stunts of all time—explaining why a few paintings and others don’t. it is a humorous, insightful consultant to profitable the PR video game.

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Remember a few years ago, when Taco Bell floated a giant target in the middle of the ocean and said that if the Russian Space Station MIR hit it upon crashing down to earth, everyone in the United States would get a free taco? That was brilliant! They got tons and tons of press coverage from that stunt, and it raised the creativity bar a little higher for the rest of us. qxd 10/27/06 12:00 PM Page 37 Coming Up with the Off-the-Wall Idea, and Making It Stick • 37 That’s the beauty of PR. You can always try to raise that bar a little higher.

Toss the stick, and watch the unabashed joy in their eyes as they haul butt to bring it back to you, tails going a thousand wags-per-minute. Try and remember that excitement level in them, where their whole body is just focused on the next throw of the stick: “Where’s it gonna go? Am I gonna catch it? ” No dog access? No worries, go to a zoo. Zoos are magical places that unfortunately, with the exception of fifth grade science class and the occasional fund-raiser, aren’t used anywhere near enough by adults.

But we weren’t always like that. When you’re a kid, and I mean a really young kid, you are controlled by one aspect of your life: your imagination. Go to the park on a Saturday and watch the kids playing. Borrow a niece or nephew, and take the kid to the playground. ” scream that only young kids without a care in the world can make. It’s not about deadlines or meetings, or doing what’s expected. Children play because they don’t have restrictions on their imaginations. Where exactly is it written that when we grow up and become “adults” in “the real world,” we’re not allowed to have an imagination anymore?

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