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By Dennis W. Johnson

Rather a lot has replaced in the past decade in political campaigning that we will be able to nearly say "it's a complete new ball game." This ebook analyzes the best way campaigns have been usually run and the extreme alterations that experience happened within the final decade. Dennis W. Johnson seems to be on the such a lot subtle suggestions of contemporary campaigning—micro-targeting, on-line fundraising, electronic conversation, the recent media—and examines what has replaced, how these adjustments have dramatically remodeled campaigning, and what has remained essentially an identical regardless of new applied sciences and communications. Campaigns have gotten extra open and free-wheeling, with larger involvement of activists and common citizens alike. yet they could additionally develop into extra chaotic and hard to regulate. Campaigning within the Twenty-First Century provides daunting demanding situations for applicants specialists as they fight to get their messages out to citizens. satirically, the extra open and strong campaigns turn into, the larger is the necessity for pro, versatile and inventive specialist experts.

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OBAMA: It absolutely is true. OBAMA: Not quite. The St. com notes that Obama was “cherry picking” his dates, probably relying on a report from the Wisconsin Advertising Project that noted that “nearly all” of McCain’s ads from September 18 through October 4 were negative. 23 Communications professor William Benoit noted that the 2008 television ads were the most negative in history. 24 By contrast in 2004, the Bush ads were negative 64 percent of the time and the Kerry ads were negative 34 percent of the time.

Executive director of the Godless Americans PAC, but not identified as such in the commercial: There is no God to rely on. ELLEN JOHNSON, The Old Media 35 JOHNSON: There was no Jesus. [The ad then shows Bill O’Reilly, of the television show “The O’Reilly Factor” asking the Godless Americans PAC director, David Silverman the following] O’REILLY: Taking “under God” out of the Pledge of Allegiance, you’re down with that? SILVERMAN [UNIDENTIFIED]: We’re down with that. O’REILLY: “In God we trust”—are you going to whip that off the money?

Television has also migrated to the Internet. 5 Network televisions shows as well have migrated to the Internet, to cell phones, to iPods and other digital devices. There has also been a significant increase in the number of radio stations available. 6 Included in the mix are satellite radio stations. The satellite radio network XM developed POTUS (Politics of the United States), a special channel dedicated to covering the 2008 presidential election. 8 By contrast, newspaper circulation is down.

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