By Dennis W. Johnson
In this crucial and well timed quantity, Dennis W. Johnson has assembled a great workforce of political technological know-how and political journalism students and veteran crusade specialists to check the main intriguing presidential crusade in reminiscence. Campaigning for President 2008 makes a speciality of the options and strategies utilized by the presidential applicants, the recent voices and new thoughts used to generate help and convince citizens, and the actions of out of doors pursuits attempting to impact the end result. The skilled group of individuals clarify how Obama triumphed within the primaries and the way Clinton fell brief; and the way McCain got here again from the politically useless. during this interesting account, the authors study the intense strikes, the error and miscalculations, and the tug of forces over which neither crusade had control.
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Additional info for Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques
By 2002, to catch up with the Democrats, the Republicans launched the 72-Hour Project, using sophisticated micro-targeting, investing millions of dollars, and focusing on persuasion techniques to motivate their base of support. In 2004, the Republicans saw their major investment in time and money pay off. 44 In 2008, the Obama forces in particular ramped up the ground game to a new level of sophistication. One key area was the addition of new voters. By September 2008, the voting rolls had expanded by about 4 million persons in the twelve key states.
Joel Benenson of Benenson Strategy Group was the senior pollster, along with Cornell Belcher and Paul Harstad. Larry Grisolano, principal of the Strategy Group in Evanston, Illinois, coordinated all focus groups, polling, dial meter, and other campaign research. Heather Higginbottom, who served as deputy policy director for the Kerry 2004 campaign, was senior policy adviser. Steve Hildebrand, longtime aide to former senator Tom Daschle, headed field operations, with Jon Carson as national field director.
24 As seen in more detail in Chapter 5, the videotapes became the dominant topic in a campaign which had been increasingly driven by 24-hour-a-day cable coverage and the capacity for millions of voters to see videotapes like the Rev. Wright’s sermon instantly on the Internet. In the wake of this tumult, Obama delivered a critically important speech on the issue of race in Philadelphia. That speech, again, proved to be a turning point in the election. In his measured and poignant remarks, Senator Obama not only dealt head-on with Wright’s controversial remarks and successfully managed to distance himself from them, but also, more critically, offered fundamental reassurance to the most important audience in determining the outcome of the nomination—the super delegates—who were concerned that Obama’s association with Wright could be exploited by the Republicans in the general election.