By William Knoedelseder
The engrossing, usually scandalous saga of 1 of the wealthiest, longest-lasting, and so much colourful kin dynasties within the heritage of yank commerce—a cautionary story approximately prosperity, profligacy, hubris, and the advantages and darkish results of luck.
From numerous bar indicators, stadium scoreboards, journal advertisements, television advertisements, and roadside billboards, the identify Budweiser has been burned into the yank attention because the "King of Beers." Over a span of greater than a century, the corporate in the back of it, Anheuser-Busch, has attained mythical prestige. A jewel of the yankee business Revolution, within the arms of its founders—the occasionally reckless and continuously boisterous Busch kin of St. Louis, Missouri—it grew into the most fearsome advertising and marketing machines nowa days. In Bitter Brew, seriously acclaimed journalist Knoedelseder paints a desirable portrait of vast wealth and tool followed through a barrelful of scandal, heartbreak, tragedy, and premature demise.
This engrossing, bright narrative captures the Busch saga via 5 generations. while, it weaves a broader tale of yankee growth and decline over the last one hundred fifty years. It's a cautionary story of prosperity, hubris, and loss.
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