By Jim Blythe
Are you searching for an outstanding concept or a few concept to make your PR and promotions more suitable and leading edge? This publication includes a hundred nice PR principles, extracted from the area s most sensible companies.Ideas give you the gasoline for people and firms to create price and good fortune. certainly the ability of rules can also exceed the ability of cash. One basic proposal should be the catalyst to maneuver markets, motivate colleagues and staff, and catch the hearts and imaginations of consumers. This e-book should be that very catalyst. each one PR suggestion is succinctly defined and is through suggestion on the way it may be utilized to the reader s personal company state of affairs. an easy yet in all likelihood robust e-book for an individual looking new notion and that killer program.
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Extra resources for 100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas)
This was a fun, human-interest story that offered a light-hearted look at what is a serious subject. Every Budget, a ﬁrm of accountants in the West Country publishes a list of ten predictions, and pays £500 each for any that are not in the Chancellor’s speech. Other companies organise fundraising events for Children in Need or other regular charity appeals, or piggyback on events such as the London Marathon. Regular events provide endless opportunities for PR activities: almost any regular event can be turned to the advantage of almost any business, with a bit of creative thought.
26 • 100 GREAT PR IDEAS 13 THINK SMALL Major media such as national newspapers and TV news are notoriously difﬁcult to get into. Apart from anything else, they are often bombarded with press releases, most of which are of limited interest. Local media such as local radio news, local TV news, and local newspapers are much easier to approach. In business-to-business markets the smaller trade journals are also easier to get into, since they are likely to be more specialized and have fewer news-gathering resources.
General elections, the Budget announcement, and annual events such as Guy Fawkes Night or Christmas can provide useful points for ongoing stories. The idea Or ideas, rather. One clothing company used a general election to publish a list of well-dressed (and badly dressed) MPs. This was a fun, human-interest story that offered a light-hearted look at what is a serious subject. Every Budget, a ﬁrm of accountants in the West Country publishes a list of ten predictions, and pays £500 each for any that are not in the Chancellor’s speech.