Download 100 great PR ideas : from leading companies around the world by Jim Blythe PDF

By Jim Blythe

Are you trying to find a very good inspiration or a few thought to make your PR and promotions more suitable and leading edge? This publication comprises a hundred nice PR rules, extracted from the realm s most sensible companies.
Ideas give you the gas for people and corporations to create worth and luck. certainly the ability of principles can also exceed the ability of cash. One easy notion may be the catalyst to maneuver markets, motivate colleagues and staff, and catch the hearts and imaginations of consumers. This e-book will be that very catalyst. every one PR thought is succinctly defined and is via suggestion on the way it could be utilized to the reader s personal enterprise state of affairs. an easy yet possibly strong booklet for a person looking new idea and that killer software.

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The idea A large American cellphone company arranged a major PR campaign to publicize its launch of what was then the world’s smallest cellphone. A chain of restaurants cashed in on this by announcing a ban on all cellphones in its establishments, on the grounds that they annoy other customers. The press picked up both stories, and asked the cellphone company to comment on the ban: stupidly, they refused to do so, and the press therefore ran with the story of the ban without mentioning the new telephone at all.

Attracting a younger audience was essential to the plan. Ford identified a potential partner organization, a firm that was aiming at the same young, affluent, professional audience. It was a littleknown Canadian circus group called Cirque du Soleil (Circus of the Sun). Cirque du Soleil is a very unusual circus, using light and dance to enhance the performances, and they were looking to enter the American market but lacked the resources to do so. Ford set up a mini-tour of major American cities for part of the circus, as a taster for their main tour.

If it’s interesting and useful to the readers, it will be published and read. • Include pictures if at all possible. This is especially important for magazines. 44 • 100 GREAT PR IDEAS 22 PIGGYBACK YOUR STORY Much of what appears in the news is PR. Often major companies expend a great deal of money and effort to get their stories into print, and to alert the news media to what they are doing. For the astute PR person, this can provide an opportunity to hijack the publicity and piggyback a PR campaign on the strength of it.

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